Publications: DR Farrah Arif

Arif F ( 2026 ) . Reimagining problem-based learning through hackathon pedagogy . Chartered Association of Business Schools

Arif F ( 2026 ) . The Secret Sauce to Enhancing Student Engagement . AACSB

Arif F ( 2025 ) . From vision to sales: the marketing struggles of an eco-friendly cleaning brand . The CASE Journal vol. 22 , ( 3 ) 539 - 547 .

Arif F ( 2025 ) . Education in the Age of AI: The PEARL Model . AACSB

Arif F ( 2025 ) . AI in Higher Education: From detection to development . Chartered Association of Business Schools

Arif F ( 2025 ) . Teaching that sticks: Six powerful strategies to boost student success . Chartered Association of Business Schools

Arif F . Education in the Age of AI: The PEARL Model . Conference: Learning, Teaching & Student Experience Conference from: 18/05/2026 to: 19/05/2026 ,