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Research
  1. Queen Mary University of London
  2. Research
  3. Publications

Publications: Dr Tribikram Budhathoki

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Haq M, Ng W, Budhathoki T, Davies J, Dana LP ( 2025 ) . Microentrepreneurial commitment and perseverance in local communities during the COVID-19 crisis . International Journal of Entrepreneurial Behaviour & Research vol. 31 , ( 5 ) 1400 - 1420 .
Budhathoki T, Zirar A, Njoya ET, Timsina A ( 2024 ) . ChatGPT adoption and anxiety: a cross-country analysis utilising the unified theory of acceptance and use of technology (UTAUT) . Studies in Higher Education vol. 49 , ( 5 ) 831 - 846 .
Haq M, Johanson M, Davies J, Dana L-P, Budhathoki T ( 2021 ) . Compassionate customer service in ethnic minority microbusinesses . Journal of Business Research vol. 126 , 279 - 290 .
Michaelidou N, Micevski M, Kadic-Maglajlic S, Budhathoki T, Sarkar S ( 2019 ) . Does non-profit brand image mean the same across cultures? An exploratory evaluation of non-profit brand image in three countries . International Marketing Review vol. 36 , ( 6 ) 979 - 995 .
Budhathoki T, Schmitt J, Michaelidou N ( 2018 ) . Does culture impact private label performance? . International Marketing Review vol. 35 , ( 1 ) 93 - 112 .
Quinton S, Canhoto A, Molinillo S, Pera R, Budhathoki T ( 2017 ) . Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy . Journal of Strategic Marketing vol. 26 , ( 5 ) 427 - 439 .
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