Publications: DR Tribikram Budhathoki

Ahmed T, McEachern MG, Budhathoki T, Sahadev S ( 2026 ) . Evaluating the pro-environmental strategies of ethnic minority retail SMEs . International Journal of Retail & Distribution Management1 - 14 .

Petrakieva L, Stan I, Zirar A, McKay J, Budhathoki T, Otermans P ( 2025 ) . Unveiling higher education students’ experiences of using artificial intelligence: a cross-institutional qualitative study unveiling higher education students’ experiences of using artificial intelligence: a cross-institutional qualitative study . Journal of Learning Development in Higher Education ( 37 )

Haq M, Ng W, Budhathoki T, Davies J ( 2025 ) . Microentrepreneurial commitment and perseverance in local communities during the COVID-19 crisis . International Journal of Entrepreneurial Behaviour & Research vol. 31 , ( 5 ) 1400 - 1420 .

Budhathoki T, Zirar A, Njoya ET, Timsina A ( 2024 ) . ChatGPT adoption and anxiety: a cross-country analysis utilising the unified theory of acceptance and use of technology (UTAUT) . Studies in Higher Education vol. 49 , ( 5 ) 831 - 846 .

Haq M, Johanson M, Davies J, Dana L-P ( 2021 ) . Compassionate customer service in ethnic minority microbusinesses . Journal of Business Research vol. 126 , 279 - 290 .

Michaelidou N, Micevski M, Kadic-Maglajlic S, Budhathoki T ( 2019 ) . Does non-profit brand image mean the same across cultures? An exploratory evaluation of non-profit brand image in three countries . International Marketing Review vol. 36 , ( 6 ) 979 - 995 .

Budhathoki T, Schmitt J ( 2018 ) . Does culture impact private label performance? . International Marketing Review vol. 35 , ( 1 ) 93 - 112 .

Quinton S, Canhoto A, Molinillo S, Pera R ( 2017 ) . Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy . Journal of Strategic Marketing vol. 26 , ( 5 ) 427 - 439 .