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Research

Publications: DR Sevil Yesiloglu

Costello J, Yesiloglu S ( 2025 ) . Influencer Marketing Building Brand Communities and Engagement . Taylor & Francis
Sheng J, Yesiloglu S ( 2025 ) . The de-influencing movement: Will it harm or help influencer marketing? . Influencer Marketing Building Brand Communities and Engagement ,
Yesiloglu S ( 2025 ) . The influencer ecosystem and what it means to be an influencer . Influencer Marketing Building Brand Communities and Engagement ,
Yesiloglu S, Costello J ( 2024 ) . Advertising in the Digital Age Theories and Practices . SAGE Publications Limited
Yesiloglu S, Costello J ( 2020 ) . Influencer Marketing Building Brand Communities and Engagement . Routledge