Publications: DR Sevil Yesiloglu
Costello J, Yesiloglu S
(
2025
)
.
Influencer Marketing Building Brand Communities and Engagement
.
Taylor & Francis
Sheng J, Yesiloglu S
(
2025
)
.
The de-influencing movement: Will it harm or help influencer marketing?
.
Influencer Marketing Building Brand Communities and Engagement
,
Yesiloglu S
(
2025
)
.
The influencer ecosystem and what it means to be an influencer
.
Influencer Marketing Building Brand Communities and Engagement
,
Yesiloglu S, Costello J
(
2024
)
.
Advertising in the Digital Age Theories and Practices
.
SAGE Publications Limited
Yesiloglu S, Costello J
(
2020
)
.
Influencer Marketing Building Brand Communities and Engagement
.
Routledge