Publications: Ms Filoumena Zlatanou
Jensen M, Zlatanou F, Zhang Q, Biesinger B, Zaefarian G, Henneberg SC
(
2026
)
.
Value-in-context for digital servitization
.
Journal of Service Management
vol.
37
,
(
6
)
146
-
175
.
Zlatanou F, Dickert S, Henneberg SC
(
2026
)
.
Let's be emotional! Experimental evidence for an alternative mediation logic of emotions in business relationships
.
Industrial Marketing Management
vol.
132
,
246
-
263
.