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Research

Publications: Ms Filoumena Zlatanou

Jensen M, Zlatanou F, Zhang Q, Biesinger B, Zaefarian G, Henneberg SC ( 2026 ) . Value-in-context for digital servitization . Journal of Service Management vol. 37 , ( 6 ) 146 - 175 .
Zlatanou F, Dickert S, Henneberg SC ( 2026 ) . Let's be emotional! Experimental evidence for an alternative mediation logic of emotions in business relationships . Industrial Marketing Management vol. 132 , 246 - 263 .