Publications: DR Zafeirenia Brokalaki
Brokalaki Z
(
2025
)
.
Staging High-Intensity Spectacles
.
Rituals, Consumption, and Marketing
,
Taylor & Francis
Brokalaki Z, Murray JB
(
2025
)
.
Participating in the arts market: a path towards transformation?
.
Arts and the Market
vol.
15
,
(
1
)
3
-
10
.
Brokalaki Z
(
2024
)
.
Virtue Ethics in Marketing: The Art of Crafting Tragic Brand Stories
.
Journal of Business Ethics
vol.
200
,
(
3
)
599
-
622
.
Howes A, Brokalaki Z, Sharifonnasabi Z, Licsandru TC
(
2024
)
.
Towards an understanding of domestic practice as commodified work
.
Journal of Marketing Management
vol.
40
,
(
17-18
)
1529
-
1569
.
Zafeirenia B
(
2024
)
.
Creativity in the Ancient Greek Philosophy: The Politics of Demiourgein
.
The Journal of Creative Behavior
vol.
58
,
(
2
)
227
-
244
.
Brokalaki Z, Patsiaouras G
(
2021
)
.
Commodifying ancient cultural heritage: the market evolution of the Parthenon temple
.
Journal of Historical Research in Marketing
vol.
14
,
(
1
)
4
-
23
.
Brokalaki Z, Comunian R
(
2021
)
.
Beyond the hype. Art and the city in economic crisis
.
City
Brokalaki Z, Patsiaouras G, Lai CCK
(
2020
)
.
Tutors as brands: Exploring the celebrification of the Hong Kong shadow education sector
.
Journal of Promotional Communications.
Brokalaki Z, Murray JB
.
Ethnographie créative et expériences culinaires: Exploration des pratiques alimentaires agréables Marketing Expérientiel Culinaire: Le Bien-être du Consommateur par le Plaisir Alimentair, Éditions Ellipse
.
Brokalaki Z, Tsaousi C, Cole-Wright J
.
The Portrayal of Old People in the Media: A combination of content and critical discourse analysis of the portrayal of old people in the UK’s news stories
.