Publications: DR Zafeirenia Brokalaki

Brokalaki Z, Murray JB ( 2025 ) . Participating in the arts market: a path towards transformation? . Arts and the Market vol. 15 , ( 1 ) 3 - 10 .

Brokalaki Z ( 2024 ) . Virtue Ethics in Marketing: The Art of Crafting Tragic Brand Stories . Journal of Business Ethics

Sharifonnasabi Z, Howes A, Brokalaki Z, Licsandru TC ( 2024 ) . Towards an understanding of domestic practice as commodified work . Journal of Marketing Management

Zafeirenia B ( 2024 ) . Creativity in the Ancient Greek Philosophy: The Politics of Demiourgein . The Journal of Creative Behavior vol. 58 , ( 2 ) 227 - 244 .

Brokalaki Z, Patsiaouras G ( 2021 ) . Commodifying ancient cultural heritage: the market evolution of the Parthenon temple . Journal of Historical Research in Marketing vol. 14 , ( 1 ) 4 - 23 .

Brokalaki Z, Comunian R ( 2021 ) . Beyond the hype. Art and the city in economic crisis . City

Brokalaki Z, Patsiaouras G, Lai CCK ( 2020 ) . Tutors as brands: Exploring the celebrification of the Hong Kong shadow education sector . Journal of Promotional Communications.

Brokalaki Z, Murray JB . Ethnographie créative et expériences culinaires: Exploration des pratiques alimentaires agréables Marketing Expérientiel Culinaire: Le Bien-être du Consommateur par le Plaisir Alimentair, Éditions Ellipse .

Brokalaki Z, Otnes C, Lowrey T . Staging High Intensity Spectacles: Marketplace Rituals as a Pain-Coping Mechanism . Rituals, Consumption, and Marketing: A Research Companion Routledge , Routledge ( London ),

Brokalaki Z, Tsaousi C, Cole-Wright J . The Portrayal of Old People in the Media: A combination of content and critical discourse analysis of the portrayal of old people in the UK’s news stories .