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Research
  1. Queen Mary University of London
  2. Research
  3. Publications

Publications: DR Mina Tajvidi

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( 2025 ) . Strategic integration of big data analytics in R&D: Impact on new product success in turbulent markets . Industrial Marketing Management vol. 125 , 303 - 318 .
Gokce A, Tajvidi M, Hajli N ( 2024 ) . Management Respond to Negative Feedback: AI-Powered Insights for Effective Engagement . IEEE Transactions on Engineering Management vol. 71 , 13983 - 13996 .
Yannopoulou N, Manika D, Chandrasapth K, Tajvidi M, Wells V ( 2023 ) . What we do know and don’t know about marketing communications on mature consumers . European Journal of Marketing vol. 57 , ( 8 ) 1969 - 1995 .
Hajli N, Saeed U, Tajvidi M, Shirazi F ( 2021 ) . Social Bots and the Spread of Disinformation in Social Media: The Challenges of Artificial Intelligence . British Journal of Management vol. 33 , ( 3 ) 1238 - 1253 .
Nadeem W, Tan TM, Tajvidi M, Hajli N ( 2021 ) . How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection . Technological Forecasting and Social Change vol. 171 , Article 120952 , 120952 - 120952 .
( 2021 ) . Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality . Computers in Human Behavior vol. 115 , Article 105238 , 105238 - 105238 .
Tajvidi R, Tajvidi M ( 2020 ) . The growth of cyber entrepreneurship in the food industry: virtual community engagement in the COVID-19 era . British Food Journal vol. 123 , ( 10 ) 3309 - 3325 .
( 2020 ) . Brand co-creation through social commerce information sharing: The role of social media . Journal of Business Research vol. 121 , 476 - 486 .
( 2020 ) . Using artificial intelligence to detect crisis related to events: Decision making in B2B by artificial intelligence . Industrial Marketing Management vol. 91 , 257 - 273 .
( 2020 ) . Big Data Analytics in Product Innovation Context: An Abstract . Developments in Marketing Science: Proceedings of the Academy of Marketing Science , Springer International Publishing
Hajli N, Shirazi F, Tajvidi M, Huda N ( 2020 ) . Towards an Understanding of Privacy Management Architecture in Big Data: An Experimental Research . British Journal of Management vol. 32 , ( 2 ) 548 - 565 .
( 2020 ) . Towards building a value co-creation circle in social commerce . Computers in Human Behavior vol. 108 , Article 105476 , 105476 - 105476 .
( 2020 ) . Understanding market agility for new product success with big data analytics . Industrial Marketing Management vol. 86 , 135 - 143 .
( 2019 ) . The Role of Ethical Perceptions in Consumers’ Participation and Value Co-creation on Sharing Economy Platforms . Journal of Business Ethics vol. 169 , ( 3 ) 421 - 441 .
( 2019 ) . Towards an Ethical and Trustworthy Social Commerce Community for Brand Value Co-creation: A trust-Commitment Perspective . Journal of Business Ethics vol. 167 , ( 1 ) 137 - 152 .
( 2018 ) . Travel envy on social networking sites . Annals of Tourism Research vol. 73 , 184 - 189 .
( 2018 ) . Technological advancement in marketing: Co-creation of value with customers . Americas Conference on Information Systems 2018 Digital Disruption Amcis 2018 .
( 2017 ) . People, Technologies, and Organizations Interactions in a Social Commerce Era . IEEE Transactions on Engineering Management vol. 64 , ( 4 ) 594 - 604 .
( 2017 ) . Use of Social Media in Citizen-Centric Electronic Government Services . International Journal of Electronic Government Research vol. 13 , ( 3 ) 55 - 79 .
( 2017 ) . Exploring the Role of Social Media in e-Government . Proceedings of the 10th International Conference on Theory and Practice of Electronic Governance . Conference: ICEGOV '17: 10th International Conference on Theory and Practice of Electronic Governance97 - 106 .
( 2015 ) . Product Development Strategy . Palgrave Macmillan UK
( 2012 ) . Investigation the effect of investment in information technology on organization productivity . Iranian Journal of Information Processing Management vol. 27 , ( 1 ) 27 - 39 .
( 2012 ) . Investigation the effect of investment in information technology on organization productivity . Information Sciences and Technology vol. 27 , ( 1 ) 27 - 39 .
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