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Research

Publications: Dr Zahra Sharifonnasabi

Sharifonnasabi Z, Howes A, Brokalaki Z, Licsandru TC ( 2024 ) . Towards an understanding of domestic practice as commodified work . Journal of Marketing Management
Sharifonnasabi Z, Bardhi F ( 2024 ) . Making Home in a Digitized, Global and Neoliberal Society . Conference: Association for Consumer Research Conference 2024 Paris
Sheikhzadeh M ( 2014 ) . Determining the Best Launch Time for New Products with Risk Considerations in a Competitive Market Situation . The Sustainable Global Marketplace , Springer Nature
SHARIFONNASABI Z, Mimoun L, Bardhi F . Home and Psychological Well-being in Global Consumer Mobility .
. How globalisation affects consumers: Insights from thirty years of CCT globalisation research . Journal of Marketing Theory
. Transnational Market Navigation: Living and Consuming Across Borders . Journal of Consumer Research